Alex Cambridge, 23, is a London-based singer/songwriter in the genres of Pop, Folk, and R&B. She has been featured on BBC Radio 1 Xtra and BBC Radio London. Her new EP, “Long Story Short”, is a perfect blend of Acoustic, Urban and Folk inspired songs that reflect maturity and lyrical ability beyond her years.
“Growing up in a musical household” Cambridge says, “music was never off limits. It was something I knew from an early age.” Talking about her songwriting influences, she says “my mum always played music that makes you feel, music with meaning. I grew up listening to a lot of singer/songwriters as well as country and gospel so its always been there.” Taking her inspiration from John Mayer, Tori Kelly and Neil Diamond, Cambridge states “I feel like I’m authentic. I am just me – no kind of gimmicks. I’m not trying to write something for the sake of making a hit.”
Her debut came with the winter themed “February” in which Cambridge proves that music can be simplistic and yet captivating. Lead by ambient production and celestial harmonies, this emotive love tale highlights the true lyricism and therapeutic qualities present in her music. Her follow up single ‘Many Moons Ago’ unveils a more urban and slightly edgier side, while saying true to her Folk roots.
Her debut EP demonstrates the depth of her soul and the maturity of her voice. The songs tell a story in chronological order beginning with ‘Nostalgia’ where she examines a history of someone who continually subjects themselves to a failed situation and finally leading to a point where she could say “okay - screw you. I’m over the situation” in the song ‘Rupture’.
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